Full-stack content operations: strategy, copywriting, technical SEO, GEO for AI search, and the website to run it on.
// how a project runs
Making Ideas Click.Stick.Slick.Kick.Tick.
I'm John (or Johnny) to most people, except when I've done something controversial, then it's John B. Martyn, full name, like I'm ten years old again.
Jokes aside, I write every word that goes out under my name: the strategy, the copy, the pages themselves.
And for SEO, GEO (Generative Engine Optimization) which is basically, a term where it pushes your online content so AI tools can recognize it …
Well for that, I bring in a small group of Specialists who have experiences amplifying over 100+ Sites.
Meaning you deal with one person, and expect the finest quality of work from start to finish.
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// How I can help
The full stack, engineered.
// Selected projects
Recent builds.
// What clients say
Ask the people who've worked with me.
“John is fantastic! His writing is eloquent and prolific and his response time is immediate. I can’t recommend him enough for all your content needs!”
— Kate Leaman, Senior Financial Copywriter · FinTech & FX Content Strategist · Ex-Sky News Journalist
“I had the pleasure of collaborating with John on several guest posts. He’s never short of ideas for relevant topics, and incredibly flexible when it comes to incorporating feedback. His content is easy to read and comprehend, even when covering multifaceted topics.”
— Emőke Csoma, Full-Cycle Copywriter
// FAQ
Frequently asked questions.
I'm John, and I write every word that goes out under my name: strategy, copy, the pages themselves. I also run a small operation covering SEO, GEO for AI search, website development, social media, and cold email outreach, though I bring in specialists I've worked with for years for the technical side. You still deal with one person from start to finish, not a rotating cast of freelancers.
Content strategy and copywriting, SEO and GEO visibility, website development, social media content, and cold email marketing. I don't lead with paid ads. That's not where my strongest work is, and I'd rather tell you that upfront than oversell it.
Fill out the contact form on jbmartyn.com, or email me directly at johnm@jbmartyn.com. Tell me a bit about what you need, and I'll get back to you.
GEO, short for Generative Engine Optimization, is the version of SEO built for AI tools like ChatGPT, Claude, and Perplexity. It's about structuring content so those tools can actually recognize it, understand it, and pull it into their answers. I treat it as a layer on top of regular SEO, not a replacement for it.
I write and edit content built to hold attention, not just fill space. That means clear structure, cutting repetitive phrasing, and matching your brand's tone so the whole site sounds like one person wrote it. Content marketing isn't a small detail either: 76% of B2B marketers say it generates real demand and leads for their business (source: DemandSage, 2026 Content Marketing Statistics).
That's the whole point, so yes. I start by understanding your audience's hesitations and habits before I write a single line, so the copy sounds like you, not a template.
Every 3 to 6 months is a good rule of thumb to keep things relevant and performing well.
Both. I can clean up and tighten what's already live while keeping your core message intact, or write something new from scratch.
It's backed by real numbers, not a sales line. Content marketing generates roughly three times as many leads as traditional outbound marketing, at about 62% less cost (source: industry benchmark data, 2026).
Yes, and that's the specific goal of the SEO and GEO side of what I do: getting content ranked in Google and recognized by AI answer engines at the same time.
No, and honestly that approach stopped working a while ago. Google, and AI tools right along with it, pay attention to how directly your page answers a real question, not how many times a keyword shows up.
I work with a couple of people who are genuinely skilled at web development, and together we build a site from scratch that actually looks good and performs. I stay the single point of contact throughout, so you're not managing multiple people on your own.
Six months is the maximum. Most of the time it happens sooner, but I won't let it drag past that window. Optimization isn't a one time task either. I keep an eye on it after launch instead of treating the site as done the day it goes live.
It's more than page speed and SEO basics. I also check a client's social media presence to make sure local SEO is working alongside the site, and in the age of AI search, there's a longer list of factors than there used to be. I'm picky about this part on purpose. I'd rather spend more time researching what actually affects visibility than ship something that looks fine but underperforms.
It's not separate. The strategy and copy come first, and the site gets built around that, so the structure supports what's actually meant to rank instead of the writing getting squeezed in afterward.
Yes. The goal there is content that sounds human, not like it was mass scheduled or written by AI with no editing pass.
More than people expect, yes. Checking a client's social presence is part of my process, since it helps local SEO perform better, and it's one of the factors AI search and Google both weigh now.
Yes, but only when they're written with care and sent with an actual purpose. Industry wide, around 95% of cold emails get zero replies, and generic templates typically pull only a few percent in reply rate. Personalized outreach can push that closer to 18% (source: cold email benchmark data, 2026).
Always. You approve tone, structure, and content before anything gets sent.
Established platforms like Instantly and Woodpecker. No spam software, no shortcuts.
Usually within the first two to three weeks, as long as the targeting is tight.
Yes, that's a big part of who I work with. The goal is starting real conversations, not just increasing send volume.
// Start here
Start a project or conversation.
If you're looking for stronger content, a better website, or a clearer digital presence, let's talk. Tell me a little about your project and I'll get back to you soon.
Prefer email? johnm@jbmartyn.com